Synthetic data
All sessions

s-3301

Simulated shopper

Oct 28, 2026, 1:49 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 258sViewed Kettle TiViewed a product pageChoice 33%
  3. 31m 32sCompare + Kettle TiAdded a product to compareChoice 63%
  4. 41m 50sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier→ the store shows Decision Helper hereChoice 99%
  5. 2m 14sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier22.8×
  • Added a product to compare11.5×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.