Synthetic data
All sessions

s-3302

Simulated shopper

Oct 31, 2026, 8:10 PM UTC · mobile · email · Driftwood 2P Tent · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 213sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 323sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 74%
  4. 41m 00sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 87%
  5. 51m 13sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 67%
  6. 61m 43sReviews filtered: valueFiltered reviews by valueNo clear doubt 58%
  7. 72m 11sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 54%
  8. 82m 34sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 71%
  9. 93m 12sExpanded specs · Driftwood 2PExpanded technical specsSuitability 90%
  10. 103m 26sExpanded materials · Driftwood 2PExpanded materialsSuitability 93%
  11. 113m 41sOpened reviews · Driftwood 2POpened reviewsSuitability 98%
  12. 124m 21sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 29sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  14. 144m 58sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 155m 16sImage 3 · Driftwood 2PViewed a product imageSuitability >99%
  16. 165m 39sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  17. 175m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  18. 6m 19sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×41.7×
  • Viewed a product image ×31.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.