Synthetic data
All sessions

s-3303

Simulated shopper

Oct 25, 2026, 12:18 PM UTC · mobile · email · Emberline 20°F Down Bag · 29 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 15sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 38sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 36%
  4. 41m 46sViewed cartViewed cart (saw shipping cost)Value 55%
  5. 51m 59sRemoved from cart · Emberline 20°FRemoved from cart→ the store shows Value Breakdown hereValue 98%
  6. 62m 10sOpened reviews · Emberline 20°FOpened reviewsValue 98%
  7. 72m 33sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 83m 08sAdded to cart · Emberline 20°FAdded to cartValue >99%
  9. 93m 45sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 54sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  11. 114m 06sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  12. 124m 10sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 24sExpanded returns · Emberline 20°FExpanded returns policyValue >99%
  14. 144m 57sAdded to cart · Emberline 20°FAdded to cartValue >99%
  15. 155m 14sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 48sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  17. 176m 00sViewed Driftwood 2PViewed a product pageValue >99%
  18. 186m 34sAdded to cart · Driftwood 2PAdded to cartValue >99%
  19. 196m 53sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 207m 16sPromo field focusedClicked into the promo-code fieldValue >99%
  21. 217m 42sBrowsed catalogBrowsed the catalogValue >99%
  22. 228m 17sSorted: price ascSorted by lowest priceValue >99%
  23. 238m 46sViewed cartViewed cart (saw shipping cost)Value >99%
  24. 249m 13sPromo field focusedClicked into the promo-code fieldValue >99%
  25. 259m 52sBrowsed catalogBrowsed the catalogValue >99%
  26. 2610m 10sSorted: price ascSorted by lowest priceValue >99%
  27. 2710m 29sViewed cartViewed cart (saw shipping cost)Value >99%
  28. 2810m 49sCheckout startedStarted checkoutValue >99%
  29. 10m 56sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×346.2×
  • Viewed cart (saw shipping cost) ×64.1×
  • Clicked into the promo-code field ×240.8×
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.