Synthetic data
All sessions

s-3305

Simulated shopper

Oct 26, 2026, 5:14 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 226sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeFit 69%
  3. 358sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 62%
  4. 41m 23sViewed Merino 200Viewed a product pageChoice 69%
  5. 51m 42sImage 1 · Merino 200Viewed a product imageChoice 58%
  6. 62m 18sSize guide · Merino 200Opened the size guideFit 78%
  7. 72m 32sImage 2 · Merino 200Viewed a product imageFit 68%
  8. 2m 38sLeft the store

Final guess

Fit68%
Fit
68%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
29%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.