Synthetic data
All sessions

s-3306

Simulated shopper

Nov 1, 2026, 5:21 PM UTC · desktop · email · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 237sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 350sDelivery check · ZIP 80531Checked delivery date by ZIPDelivery 57%
  4. 41m 03sExpanded shipping · Merino 200Expanded shipping info→ the store shows Delivery Promise hereDelivery 91%
  5. 51m 43sExpanded materials · Merino 200Expanded materialsDelivery 73%
  6. 62m 03sDelivery check · ZIP 88082Checked delivery date by ZIPDelivery 97%
  7. 72m 15sExpanded returns · Merino 200Expanded returns policyDelivery 98%
  8. 82m 21sExpanded shipping · Merino 200Expanded shipping infoDelivery >99%
  9. 92m 40sDelivery check · ZIP 96402Checked delivery date by ZIPDelivery >99%
  10. 102m 50sAdded to cart · Merino 200Added to cartDelivery >99%
  11. 3m 14sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.