Synthetic data
All sessions

s-3307

Simulated shopper

Oct 22, 2026, 4:34 AM UTC · desktop · email · Driftwood 2P Tent · 9 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 224sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 81%
  3. 332sAdded to cart · Driftwood 2PAdded to cartDelivery 81%
  4. 41m 02sCheckout startedStarted checkoutDelivery 81%
  5. 51m 22sDelivery check · ZIP 34566Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 98%
  6. 61m 32sImage 1 · Driftwood 2PViewed a product imageDelivery 95%
  7. 71m 44sViewed cartViewed cart (saw shipping cost)Delivery 99%
  8. 81m 48sCheckout startedStarted checkoutDelivery 99%
  9. 2m 00sPurchased

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.