Synthetic data
All sessions

s-3308

Simulated shopper

Oct 20, 2026, 2:27 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 16 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Merino 200Viewed a product pageFit 22%
  2. 243sSize guide · Merino 200Opened the size guideFit 68%
  3. 31m 23sSize M · Merino 200Selected a size→ the store shows Fit Confidence hereFit 96%
  4. 41m 27sOpened reviews · Merino 200Opened reviewsFit 98%
  5. 52m 00sReviews filtered: fitFiltered reviews by fitFit >99%
  6. 62m 18sSize guide · Merino 200Re-opened the size guideFit >99%
  7. 72m 23sSize guide · Merino 200Re-opened the size guideFit >99%
  8. 82m 35sOpened reviews · Merino 200Opened reviewsFit >99%
  9. 92m 47sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 01sImage 1 · Merino 200Viewed a product imageFit >99%
  11. 113m 41sSize guide · Merino 200Re-opened the size guideFit >99%
  12. 124m 11sSize L · Merino 200Changed size selectionFit >99%
  13. 134m 26sOpened reviews · Merino 200Opened reviewsFit >99%
  14. 144m 39sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 154m 54sAdded to cart · Merino 200Added to cartFit >99%
  16. 5m 06sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×390.5×
  • Filtered reviews by fit ×324.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.