Synthetic data
All sessions

s-3310

Simulated shopper

Oct 25, 2026, 12:51 AM UTC · desktop · search ads · Talus Trail Runner · 15 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 233sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 345sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 40%
  4. 457sExpanded warranty · Talus TrailExpanded warrantyDurability 60%
  5. 51m 31sImage 1 · Talus TrailViewed a product imageNo clear doubt 50%
  6. 61m 42sBrowsed catalogBrowsed the catalogNo clear doubt 73%
  7. 71m 59sSorted: price ascSorted by lowest priceNo clear doubt 88%
  8. 82m 27sOpened reviews · Talus TrailOpened reviewsNo clear doubt 64%
  9. 92m 55sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  10. 103m 28sExpanded materials · Talus TrailExpanded materialsDurability >99%
  11. 113m 52sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  12. 124m 10sBrowsed catalogBrowsed the catalogDurability >99%
  13. 134m 20sExpanded returns · Talus TrailExpanded returns policyDurability >99%
  14. 144m 39sAdded to cart · Talus TrailAdded to cartDurability >99%
  15. 5m 02sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews1.8×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.