Synthetic data
All sessions

s-3311

Simulated shopper

Oct 26, 2026, 4:17 AM UTC · desktop · search ads · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 217sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 86%
  3. 340sOpened reviews · Ridgeback 38LOpened reviewsChoice 63%
  4. 41m 04sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  5. 51m 29sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 61m 34sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 71m 46sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 82m 15sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  9. 92m 34sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  10. 102m 42sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 112m 58sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 123m 20sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 133m 52sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 4m 13sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×722.8×
  • Switched to a similar product ×88.6×
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page ×91.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.