Synthetic data
All sessions

s-3313

Simulated shopper

Oct 30, 2026, 8:49 PM UTC · desktop · search ads · Emberline 20°F Down Bag · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 02sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 58%
  4. 41m 35sExpanded specs · Emberline 20°FExpanded technical specsSuitability 47%
  5. 52m 09sExpanded warranty · Emberline 20°FExpanded warrantyNo clear doubt 67%
  6. 62m 28sExpanded materials · Emberline 20°FExpanded materialsNo clear doubt 51%
  7. 73m 07sExpanded materials · Emberline 20°FExpanded materialsDurability 49%
  8. 83m 24sOpened reviews · Emberline 20°FOpened reviews→ the store shows Durability Proof hereDurability 64%
  9. 93m 41sReviews filtered: durabilityFiltered reviews by durabilityDurability 99%
  10. 103m 50sImage 2 · Emberline 20°FViewed a product imageDurability 99%
  11. 114m 12sExpanded materials · Emberline 20°FExpanded materialsDurability >99%
  12. 124m 17sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
  13. 134m 37sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  14. 145m 07sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
  15. 155m 30sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  16. 166m 10sExpanded returns · Emberline 20°FExpanded returns policyDurability >99%
  17. 6m 38sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded materials ×36.6×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.