Synthetic data
All sessions

s-3314

Simulated shopper

Oct 24, 2026, 3:08 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 13sExpanded returns · Merino 200Expanded returns policyNo clear doubt 35%
  4. 41m 50sOpened reviews · Merino 200Opened reviewsFit 40%
  5. 52m 21sReviews filtered: fitFiltered reviews by fitFit 93%
  6. 62m 25sOpened reviews · Merino 200Opened reviewsFit 93%
  7. 72m 42sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  8. 83m 00sSize M · Merino 200Selected a sizeFit >99%
  9. 93m 28sBrowsed catalogBrowsed the catalogFit >99%
  10. 103m 34sSorted: price ascSorted by lowest priceFit >99%
  11. 113m 45sBrowsed catalogBrowsed the catalogFit >99%
  12. 124m 09sSorted: price ascSorted by lowest priceFit >99%
  13. 134m 41sSize S · Merino 200Changed size selectionFit >99%
  14. 145m 07sSize M · Merino 200Changed size selectionFit >99%
  15. 155m 39sOpened reviews · Merino 200Opened reviewsFit >99%
  16. 165m 45sReviews filtered: fitFiltered reviews by fitFit >99%
  17. 176m 03sSize guide · Merino 200Opened the size guideFit >99%
  18. 6m 16sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Changed size selection ×2106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.