Synthetic data
All sessions

s-3315

Simulated shopper

Oct 29, 2026, 3:49 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Merino 200Viewed a product pageFit 22%
  2. 246sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 352sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  4. 41m 09sSize XXL · Merino 200Selected a sizeFit 56%
  5. 51m 44sExpanded specs · Merino 200Expanded technical specsNo clear doubt 59%
  6. 2m 05sLeft the store

Final guess

No clear doubt59%
Fit
26%
Suitability
12%
Durability
1%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
59%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.