Synthetic data
All sessions

s-3316

Simulated shopper

Oct 23, 2026, 8:58 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 09sExpanded specs · Talus TrailExpanded technical specsSuitability 49%
  4. 41m 38sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 64%
  5. 52m 08sExpanded materials · Cairn LowExpanded materialsNo clear doubt 46%
  6. 62m 11sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 46%
  7. 72m 44sSearch “waterproof jacket”Searched for a use-case or specSuitability 94%
  8. 3m 05sLeft the store

Final guess

Suitability94%
Fit
<1%
Suitability
94%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
5%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.