Synthetic data
All sessions

s-3317

Simulated shopper

Oct 21, 2026, 7:22 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 327sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 44%
  4. 450sExpanded returns · Cairn MidExpanded returns policyNo clear doubt 53%
  5. 553sExpanded returns · Cairn MidExpanded returns policyNo clear doubt 45%
  6. 61m 17sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 70%
  7. 1m 40sLeft the store

Final guess

Fit70%
Fit
70%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
4%
Choice
1%
No clear doubt
24%
Why fithow much likelier
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.