Synthetic data
All sessions

s-3318

Simulated shopper

Oct 30, 2026, 11:05 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 14 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 226sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 349sOpened reviews · Squall ProOpened reviewsChoice 62%
  4. 41m 21sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 90%
  5. 51m 59sImage 1 · Squall ProViewed a product imageValue 81%
  6. 62m 37sAdded to cart · Squall ProAdded to cartValue 81%
  7. 72m 56sViewed cartViewed cart (saw shipping cost)Value 97%
  8. 83m 31sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 94m 08sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 98%
  10. 104m 32sOpened reviews · Squall 2.5LOpened reviewsValue 99%
  11. 115m 02sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 125m 39sBrowsed catalogBrowsed the catalogValue >99%
  13. 136m 02sSorted: price ascSorted by lowest priceValue >99%
  14. 6m 29sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.