Synthetic data
All sessions

s-3319

Simulated shopper

Oct 29, 2026, 4:58 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Cairn LowViewed a product pageChoice 31%
  2. 239sSize guide · Cairn LowOpened the size guideFit 59%
  3. 344sSize 10.5 · Cairn LowSelected a size→ the store shows Fit Confidence hereFit 94%
  4. 41m 22sSize guide · Cairn LowRe-opened the size guideFit >99%
  5. 51m 54sImage 1 · Cairn LowViewed a product imageFit >99%
  6. 62m 16sSize 10 · Cairn LowChanged size selectionFit >99%
  7. 72m 49sExpanded materials · Cairn LowExpanded materialsFit >99%
  8. 3m 16sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.