Synthetic data
All sessions

s-3320

Simulated shopper

Oct 26, 2026, 6:52 AM UTC · desktop · paid social · Ridgeback 38L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 01sViewed Lumen 400Viewed a product pageNo clear doubt 52%
  4. 41m 12sSearch “which tent”Searched to compare optionsChoice 88%
  5. 51m 28sSearch “cairn mid vs low”Searched to compare options→ the store shows Decision Helper hereChoice >99%
  6. 61m 48sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 28sOpened comparisonOpened the comparisonChoice >99%
  8. 2m 50sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Searched to compare options ×239.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.