Synthetic data
All sessions

s-3321

Simulated shopper

Nov 2, 2026, 3:49 PM UTC · mobile · organic · Driftwood 2P Tent · 11 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 211sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 318sExpanded shipping · Squall 2.5LExpanded shipping infoNo clear doubt 44%
  4. 443sViewed Driftwood 2PViewed a product pageNo clear doubt 57%
  5. 51m 07sDelivery check · ZIP 53336Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 81%
  6. 61m 10sOpened reviews · Driftwood 2POpened reviewsDelivery 97%
  7. 71m 25sOpened reviews · Driftwood 2POpened reviewsDelivery 98%
  8. 81m 47sAdded to cart · Driftwood 2PAdded to cartDelivery 98%
  9. 92m 00sViewed cartViewed cart (saw shipping cost)Delivery 99%
  10. 102m 28sCheckout startedStarted checkoutDelivery 99%
  11. 2m 49sPurchased

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.