Synthetic data
All sessions

s-3322

Simulated shopper

Oct 23, 2026, 11:43 AM UTC · desktop · organic · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 237sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 10sOpened reviews · Ridgeback 48LOpened reviewsChoice 75%
  4. 41m 42sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Decision Helper hereChoice 79%
  5. 52m 14sImage 1 · Ridgeback 48LViewed a product imageChoice 72%
  6. 62m 46sViewed Cairn MidViewed a product pageChoice 76%
  7. 73m 12sViewed Kettle TiViewed a product pageChoice 78%
  8. 83m 15sCompare + Kettle TiAdded a product to compareChoice 99%
  9. 93m 45sCompare + Kettle TiAdded a product to compareChoice >99%
  10. 104m 03sOpened reviews · Kettle TiOpened reviewsChoice 99%
  11. 114m 41sOpened comparisonOpened the comparisonChoice >99%
  12. 5m 07sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.