Synthetic data
All sessions

s-3324

Simulated shopper

Oct 28, 2026, 7:08 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 10 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 05sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 14sExpanded returns · Merino 200Expanded returns policyNo clear doubt 35%
  4. 41m 34sExpanded materials · Merino 200Expanded materialsDurability 53%
  5. 52m 06sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 91%
  6. 62m 20sViewed Lumen 400Viewed a product pageDurability 84%
  7. 72m 31sAdded to cart · Merino 200Added to cartDurability 84%
  8. 82m 36sViewed cartViewed cart (saw shipping cost)Durability 92%
  9. 93m 02sCheckout startedStarted checkoutDurability 92%
  10. 3m 29sPurchased

Final guess

Durability92%
Fit
<1%
Suitability
<1%
Durability
92%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
6%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.