Synthetic data
All sessions

s-3325

Simulated shopper

Oct 22, 2026, 7:31 AM UTC · mobile · paid social · Driftwood 2P Tent · 15 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 225sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 352sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 45%
  4. 41m 23sViewed cartViewed cart (saw shipping cost)Delivery 44%
  5. 51m 59sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 92%
  6. 62m 11sOpened reviews · Driftwood 2POpened reviewsDelivery 91%
  7. 72m 46sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 83m 07sImage 1 · Driftwood 2PViewed a product imageDelivery >99%
  9. 93m 36sDelivery check · ZIP 18211Checked delivery date by ZIPDelivery >99%
  10. 104m 13sImage 2 · Driftwood 2PViewed a product imageDelivery >99%
  11. 114m 33sImage 3 · Driftwood 2PViewed a product imageDelivery >99%
  12. 124m 49sBrowsed catalogBrowsed the catalogDelivery >99%
  13. 135m 23sDelivery check · ZIP 19909Checked delivery date by ZIPDelivery >99%
  14. 145m 50sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  15. 6m 10sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.