Synthetic data
All sessions

s-3327

Simulated shopper

Oct 20, 2026, 1:21 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Cairn MidViewed a product pageFit 27%
  2. 229sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 346sSize 10.5 · Cairn MidSelected a sizeFit 79%
  4. 41m 14sOpened reviews · Cairn MidOpened reviewsFit 90%
  5. 51m 32sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 98%
  6. 61m 52sSize 11 · Cairn MidChanged size selectionFit >99%
  7. 72m 22sExpanded returns · Cairn MidExpanded returns policyFit >99%
  8. 83m 00sImage 2 · Cairn MidViewed a product imageFit >99%
  9. 3m 11sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.