Synthetic data
All sessions

s-3329

Simulated shopper

Oct 25, 2026, 10:47 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn MidViewed a product pageFit 27%
  2. 231sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 01sExpanded returns · Cairn MidExpanded returns policyFit 47%
  4. 41m 24sExpanded materials · Cairn MidExpanded materialsNo clear doubt 34%
  5. 51m 58sImage 2 · Cairn MidViewed a product imageNo clear doubt 51%
  6. 2m 18sLeft the store

Final guess

No clear doubt51%
Fit
24%
Suitability
3%
Durability
20%
Value
<1%
Delivery
2%
Choice
1%
No clear doubt
51%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.