Synthetic data
All sessions

s-3330

Simulated shopper

Oct 23, 2026, 1:51 AM UTC · mobile · paid social · Lumen 400 Headlamp · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 219sAdded to cart · Lumen 400Added to cartNo clear doubt 36%
  3. 330sViewed cartViewed cart (saw shipping cost)Value 45%
  4. 435sRemoved from cart · Lumen 400Removed from cart→ the store shows Value Breakdown hereValue 96%
  5. 51m 11sImage 1 · Lumen 400Viewed a product imageValue 94%
  6. 61m 47sOpened reviews · Lumen 400Opened reviewsValue 94%
  7. 72m 27sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 42sExpanded returns · Lumen 400Expanded returns policyValue 97%
  9. 93m 17sExpanded returns · Lumen 400Expanded returns policyValue 82%
  10. 3m 34sLeft the store

Final guess

Value82%
Fit
<1%
Suitability
<1%
Durability
1%
Value
82%
Delivery
16%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.