Synthetic data
All sessions

s-3331

Simulated shopper

Oct 30, 2026, 3:53 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 21 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 347sSize 9 · Cairn LowSelected a sizeFit 56%
  4. 41m 23sViewed Cairn MidViewed a product page · Switched to a similar productChoice 43%
  5. 51m 38sBrowsed catalogBrowsed the catalogNo clear doubt 46%
  6. 62m 15sSorted: price ascSorted by lowest priceNo clear doubt 45%
  7. 72m 25sBrowsed catalogBrowsed the catalogNo clear doubt 58%
  8. 82m 42sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 69%
  9. 93m 17sSize guide · Cairn MidOpened the size guideNo clear doubt 51%
  10. 103m 30sOpened reviews · Cairn MidOpened reviewsValue 56%
  11. 114m 00sReviews filtered: valueFiltered reviews by valueValue 96%
  12. 124m 40sSize guide · Cairn MidRe-opened the size guideValue 71%
  13. 135m 14sExpanded returns · Cairn MidExpanded returns policyFit 76%
  14. 145m 17sCompare + Cairn MidAdded a product to compareValue 63%
  15. 155m 38sCompare + Cairn LowAdded a product to compareValue 91%
  16. 165m 56sDelivery check · ZIP 13350Checked delivery date by ZIPValue 84%
  17. 176m 36sSize 11 · Cairn MidSelected a sizeFit 72%
  18. 186m 53sAdded to cart · Cairn MidAdded to cartFit 72%
  19. 197m 04sViewed cartViewed cart (saw shipping cost)Value 72%
  20. 207m 13sCheckout startedStarted checkoutValue 72%
  21. 7m 20sPurchased

Final guess

Value72%
Fit
28%
Suitability
<1%
Durability
<1%
Value
72%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×
  • Switched to a similar product1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.