Synthetic data
All sessions

s-3332

Simulated shopper

Oct 20, 2026, 9:27 PM UTC · desktop · paid social · Ridgeback 38L Pack · 17 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 229sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeFit 72%
  3. 347sCompare + Ridgeback 38LAdded a product to compareChoice 57%
  4. 41m 23sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  5. 51m 47sSize guide · Ridgeback 38LOpened the size guideChoice 84%
  6. 62m 23sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 34sOpened reviews · Ridgeback 38LOpened reviewsChoice 99%
  8. 82m 58sReviews filtered: fitFiltered reviews by fitChoice 80%
  9. 93m 25sSize S/M · 15–18 in torso · Ridgeback 38Lno clueChoice 80%
  10. 103m 42sSize S/M · 15–18 in torso · Ridgeback 38Lno clueChoice 80%
  11. 114m 18sSize M/L · 18–21 in torso · Ridgeback 38LChanged size selectionFit 95%
  12. 124m 40sSize M/L · 18–21 in torso · Ridgeback 38Lno clueFit 95%
  13. 135m 07sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  14. 145m 12sAdded to cart · Ridgeback 38LAdded to cartFit >99%
  15. 155m 19sViewed cartViewed cart (saw shipping cost)Fit >99%
  16. 165m 42sCheckout startedStarted checkoutFit >99%
  17. 6m 02sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.