Synthetic data
All sessions

s-3333

Simulated shopper

Oct 25, 2026, 7:21 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 20 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Merino 200Viewed a product pageFit 22%
  2. 243sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 09sSorted: price ascSorted by lowest priceValue 58%
  4. 41m 14sBrowsed catalogBrowsed the catalogValue 53%
  5. 51m 54sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 82%
  6. 62m 08sAdded to cart · Merino 200Added to cartValue 82%
  7. 72m 20sViewed cartViewed cart (saw shipping cost)Value 98%
  8. 82m 27sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 92m 58sAdded to cart · Merino 200Added to cartValue >99%
  10. 103m 22sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 54sRemoved from cart · Merino 200Removed from cartValue >99%
  12. 124m 09sCompare + Merino 200Added a product to compareValue >99%
  13. 134m 19sAdded to cart · Merino 200Added to cartValue >99%
  14. 144m 30sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 01sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 165m 16sOpened reviews · Merino 200Opened reviewsValue >99%
  17. 175m 21sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 185m 31sOpened reviews · Merino 200Opened reviewsValue >99%
  19. 195m 52sSearch “deals”Searched for deals / priceValue >99%
  20. 6m 06sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.