Synthetic data
All sessions

s-3334

Simulated shopper

Oct 31, 2026, 5:00 AM UTC · mobile · paid social · Squall Pro 3L Shell · 15 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Squall ProViewed a product pageValue 34%
  3. 31m 11sAdded to cart · Squall ProAdded to cartValue 34%
  4. 41m 32sViewed cartViewed cart (saw shipping cost)Value 73%
  5. 51m 39sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 99%
  6. 61m 48sSearch “sale”Searched for deals / priceValue >99%
  7. 72m 24sBrowsed catalogBrowsed the catalogValue >99%
  8. 82m 48sSorted: price ascSorted by lowest priceValue >99%
  9. 93m 03sSize L · Squall ProSelected a sizeValue >99%
  10. 103m 28sViewed Ridgeback 48LViewed a product pageValue >99%
  11. 113m 50sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeValue >99%
  12. 124m 15sViewed Ridgeback 38LViewed a product page · Switched to a similar productValue >99%
  13. 134m 36sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 47sExpanded returns · Ridgeback 38LExpanded returns policyValue >99%
  15. 5m 11sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.