Synthetic data
All sessions

s-3335

Simulated shopper

Oct 31, 2026, 2:55 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 10 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Cairn MidViewed a product pageFit 27%
  2. 234sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 342sViewed Talus TrailViewed a product pageNo clear doubt 45%
  4. 41m 19sSearch “tent”Searched the catalogNo clear doubt 71%
  5. 51m 50sOpened comparisonOpened the comparisonChoice 85%
  6. 62m 04sImage 2 · Talus TrailViewed a product imageChoice 73%
  7. 72m 10sAdded to cart · Cairn MidAdded to cartChoice 73%
  8. 82m 19sViewed cartViewed cart (saw shipping cost)→ the store shows Decision Helper hereChoice 80%
  9. 92m 28sCheckout startedStarted checkoutChoice 80%
  10. 2m 45sPurchased

Final guess

Choice80%
Fit
4%
Suitability
1%
Durability
1%
Value
1%
Delivery
<1%
Choice
80%
No clear doubt
13%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.