Synthetic data
All sessions

s-3336

Simulated shopper

Oct 28, 2026, 2:17 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 13 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Merino 200Viewed a product pageFit 22%
  2. 236sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 343sSize L · Merino 200Selected a sizeFit 85%
  4. 458sOpened reviews · Merino 200Opened reviewsFit 88%
  5. 51m 03sReviews filtered: valueFiltered reviews by valueFit 55%
  6. 61m 20sExpanded returns · Merino 200Expanded returns policy→ the store shows Fit Confidence hereFit 86%
  7. 71m 29sSize XL · Merino 200Changed size selectionFit >99%
  8. 81m 46sExpanded shipping · Merino 200Expanded shipping infoFit >99%
  9. 92m 20sExpanded returns · Merino 200Expanded returns policyFit >99%
  10. 102m 31sAdded to cart · Merino 200Added to cartFit >99%
  11. 113m 01sViewed cartViewed cart (saw shipping cost)Fit 99%
  12. 123m 05sCheckout startedStarted checkoutFit 99%
  13. 3m 16sPurchased

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.