Synthetic data
All sessions

s-3337

Simulated shopper

Oct 29, 2026, 3:27 AM UTC · mobile · organic · Ridgeback 38L Pack · 14 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 256sExpanded specs · Ridgeback 48LExpanded technical specsChoice 36%
  3. 31m 35sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 88%
  4. 41m 55sOpened reviews · Ridgeback 38LOpened reviewsChoice 79%
  5. 52m 34sReviews filtered: fitFiltered reviews by fitChoice 44%
  6. 62m 51sBrowsed catalogBrowsed the catalogFit 44%
  7. 73m 12sSorted: price ascSorted by lowest priceFit 36%
  8. 83m 34sAdded to cart · Ridgeback 38LAdded to cartFit 36%
  9. 93m 41sViewed cartViewed cart (saw shipping cost)Value 70%
  10. 104m 13sRemoved from cart · Ridgeback 38LRemoved from cartValue 99%
  11. 114m 17sAdded to cart · Ridgeback 38LAdded to cartValue 99%
  12. 124m 20sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 35sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 5m 02sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.