Synthetic data
All sessions

s-3338

Simulated shopper

Oct 28, 2026, 3:26 PM UTC · desktop · paid social · Squall Pro 3L Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Squall ProViewed a product pageChoice 29%
  2. 245sOpened comparisonOpened the comparisonChoice 95%
  3. 31m 00sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  4. 41m 28sCompare + Squall ProAdded a product to compareChoice >99%
  5. 52m 04sCompare + Squall 2.5LAdded a product to compareChoice >99%
  6. 62m 34sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice >99%
  7. 73m 10sCompare + Squall 2.5LAdded a product to compareChoice >99%
  8. 83m 27sCompare + Squall ProAdded a product to compareChoice >99%
  9. 3m 48sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.