Synthetic data
All sessions

s-3340

Simulated shopper

Oct 31, 2026, 5:23 PM UTC · mobile · organic · Ridgeback 38L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Squall ProViewed a product pageChoice 29%
  2. 256sSize guide · Squall ProOpened the size guideFit 40%
  3. 31m 36sViewed Ridgeback 38LViewed a product pageFit 31%
  4. 41m 55sBrowsed catalogBrowsed the catalogNo clear doubt 46%
  5. 52m 06sSorted: price ascSorted by lowest priceNo clear doubt 45%
  6. 62m 30sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 74%
  7. 72m 55sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 57%
  8. 83m 33sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 64%
  9. 93m 45sViewed Talus TrailViewed a product pageValue 51%
  10. 104m 11sOpened reviews · Talus TrailOpened reviewsValue 65%
  11. 114m 36sReviews filtered: valueFiltered reviews by valueValue 97%
  12. 125m 14sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  13. 5m 30sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.