Synthetic data
All sessions

s-3341

Simulated shopper

Oct 29, 2026, 10:47 AM UTC · mobile · email · Ridgeback 38L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 215sCompare + Ridgeback 38LAdded a product to compareChoice 79%
  3. 333sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  4. 455sOpened reviews · Ridgeback 38LOpened reviewsChoice 89%
  5. 51m 18sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 99%
  6. 61m 41sViewed Emberline 20°FViewed a product pageChoice 99%
  7. 72m 17sCompare + Emberline 20°FAdded a product to compareChoice >99%
  8. 82m 43sImage 1 · Emberline 20°FViewed a product imageChoice >99%
  9. 92m 58sViewed Lumen 400Viewed a product pageChoice >99%
  10. 103m 34sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 01sSorted: featuredRe-sorted the catalogChoice >99%
  12. 124m 32sOpened comparisonOpened the comparisonChoice >99%
  13. 134m 48sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 4m 52sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×311.5×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Opened the comparison57.4×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.