All sessions
s-3342
Simulated shopperOct 21, 2026, 2:27 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 9 actions
abandonedcart $159
How Qualm's guess changed
With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 222sViewed Cairn LowViewed a product pageNo clear doubt 35%
- 357sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 43%
- 41m 14sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 58%
- 51m 29sOpened reviews · Cairn LowOpened reviewsNo clear doubt 32%
- 61m 32sAdded to cart · Cairn LowAdded to cartNo clear doubt 32%
- 71m 59sViewed cartViewed cart (saw shipping cost)Delivery 33%
- 82m 19sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 82%
- 2m 49sLeft the store
Final guess
Value82%
Fit
1%
Suitability
1%
Durability
1%
Value
82%
Delivery
13%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
- Clicked into the promo-code field40.8×
- Viewed cart (saw shipping cost)4.1×
- Browsed the catalog1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.