Synthetic data
All sessions

s-3343

Simulated shopper

Nov 1, 2026, 9:44 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 16 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 358sCompare + Emberline 20°FAdded a product to compareValue 35%
  4. 41m 28sOpened reviews · Emberline 20°FOpened reviewsValue 38%
  5. 51m 50sOpened reviews · Emberline 20°FOpened reviewsSuitability 53%
  6. 61m 59sOpened reviews · Emberline 20°FOpened reviewsSuitability 65%
  7. 72m 32sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  8. 82m 52sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  9. 93m 14sSearch “jacket”Searched the catalogSuitability >99%
  10. 103m 24sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  11. 113m 39sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  12. 123m 42sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  13. 134m 02sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 144m 12sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  15. 154m 42sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  16. 5m 06sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×41.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.