Synthetic data
All sessions

s-3344

Simulated shopper

Oct 27, 2026, 7:29 PM UTC · desktop · paid social · Squall Pro 3L Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 01sSearch “fuel canister compatible”Searched for a use-case or specSuitability 73%
  4. 41m 30sViewed Squall ProViewed a product pageSuitability 68%
  5. 52m 01sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability 88%
  6. 62m 06sOpened reviews · Squall ProOpened reviewsSuitability 95%
  7. 72m 31sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 83m 06sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  9. 93m 32sOpened reviews · Squall ProOpened reviewsSuitability >99%
  10. 103m 56sOpened reviews · Squall ProOpened reviewsSuitability >99%
  11. 114m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 47sImage 1 · Squall ProViewed a product imageSuitability >99%
  13. 4m 51sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.