Synthetic data
All sessions

s-3345

Simulated shopper

Oct 26, 2026, 5:42 PM UTC · mobile · search ads · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 223sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 334sReviews filtered: fitFiltered reviews by fitFit 91%
  4. 446sBrowsed catalogBrowsed the catalogFit 90%
  5. 51m 02sImage 1 · Ridgeback 38LViewed a product imageFit 91%
  6. 61m 05sSearch “tent”Searched the catalogFit 91%
  7. 71m 26sImage 2 · Ridgeback 38LViewed a product imageFit 89%
  8. 81m 30sBrowsed catalogBrowsed the catalogFit 81%
  9. 1m 38sLeft the store

Final guess

Fit81%
Fit
81%
Suitability
3%
Durability
1%
Value
<1%
Delivery
1%
Choice
1%
No clear doubt
14%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.