Synthetic data
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s-3348

Simulated shopper

Oct 23, 2026, 4:06 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 253sExpanded returns · Emberline 20°FExpanded returns policyDelivery 28%
  3. 356sSize Regular · to 6 ft · Emberline 20°FSelected a sizeFit 77%
  4. 41m 11sExpanded specs · Emberline 20°FExpanded technical specsFit 50%
  5. 51m 45sOpened reviews · Emberline 20°FOpened reviews→ the store shows Fit Confidence hereFit 61%
  6. 62m 16sReviews filtered: valueFiltered reviews by valueFit 47%
  7. 72m 56sOpened reviews · Emberline 20°FOpened reviewsFit 52%
  8. 83m 19sReviews filtered: fitFiltered reviews by fitFit 97%
  9. 93m 28sBrowsed catalogBrowsed the catalogFit 96%
  10. 103m 40sExpanded materials · Emberline 20°FExpanded materialsFit 91%
  11. 4m 04sLeft the store

Final guess

Fit91%
Fit
91%
Suitability
6%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.