Synthetic data
All sessions

s-3349

Simulated shopper

Oct 27, 2026, 7:18 AM UTC · mobile · paid social · Talus Trail Runner · 17 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 335sViewed Talus TrailViewed a product page · Switched to a similar productChoice 66%
  4. 41m 04sOpened reviews · Talus TrailOpened reviewsChoice 48%
  5. 51m 39sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 88%
  6. 61m 42sOpened reviews · Talus TrailOpened reviewsValue 92%
  7. 72m 12sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 22sAdded to cart · Talus TrailAdded to cartValue >99%
  9. 92m 56sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 27sRemoved from cart · Talus TrailRemoved from cartValue >99%
  11. 113m 55sOpened reviews · Talus TrailOpened reviewsValue >99%
  12. 124m 24sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 32sImage 1 · Talus TrailViewed a product imageValue >99%
  14. 145m 02sAdded to cart · Talus TrailAdded to cartValue >99%
  15. 155m 15sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 54sPromo field focusedClicked into the promo-code fieldValue >99%
  17. 6m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.