Synthetic data
All sessions

s-3350

Simulated shopper

Nov 1, 2026, 1:45 PM UTC · desktop · paid social · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 01sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 39sOpened reviews · Emberline 20°FOpened reviewsSuitability 31%
  4. 41m 50sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 52m 10sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Built-For Answer hereSuitability 96%
  6. 62m 19sOpened reviews · Emberline 20°FOpened reviewsSuitability 98%
  7. 72m 59sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 3m 26sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.