Synthetic data
All sessions

s-3352

Simulated shopper

Nov 1, 2026, 11:29 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Cairn LowViewed a product pageChoice 31%
  2. 244sSize 10 · Cairn LowSelected a sizeFit 69%
  3. 350sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 82%
  4. 41m 25sViewed Squall ProViewed a product pageChoice 87%
  5. 51m 41sViewed Cairn LowViewed a product page · Returned to a product viewed earlierChoice >99%
  6. 62m 21sViewed Kettle TiViewed a product pageChoice >99%
  7. 72m 24sCompare + Kettle TiAdded a product to compareChoice >99%
  8. 82m 47sImage 1 · Kettle TiViewed a product imageChoice >99%
  9. 93m 06sImage 2 · Kettle TiViewed a product imageChoice >99%
  10. 103m 12sViewed Lumen 400Viewed a product pageChoice >99%
  11. 113m 26sImage 3 · Lumen 400Viewed a product imageChoice >99%
  12. 3m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Added a product to compare11.5×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.