Synthetic data
All sessions

s-3353

Simulated shopper

Oct 22, 2026, 5:24 PM UTC · desktop · paid social · Driftwood 2P Tent · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 04sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 31m 14sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  4. 41m 46sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  5. 52m 23sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  6. 62m 38sViewed Squall ProViewed a product pageSuitability >99%
  7. 72m 55sOpened reviews · Squall ProOpened reviewsSuitability >99%
  8. 83m 17sExpanded returns · Squall ProExpanded returns policySuitability >99%
  9. 3m 44sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.