Synthetic data
All sessions

s-3354

Simulated shopper

Oct 26, 2026, 9:08 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 29sViewed Merino 200Viewed a product pageNo clear doubt 44%
  4. 41m 34sOpened reviews · Merino 200Opened reviewsNo clear doubt 26%
  5. 52m 02sReviews filtered: valueFiltered reviews by valueValue 80%
  6. 62m 42sExpanded materials · Merino 200Expanded materialsDurability 50%
  7. 72m 47sOpened reviews · Merino 200Opened reviews→ the store shows Durability Proof hereDurability 65%
  8. 83m 05sBrowsed catalogBrowsed the catalogDurability 54%
  9. 3m 13sLeft the store

Final guess

Durability54%
Fit
4%
Suitability
8%
Durability
54%
Value
23%
Delivery
1%
Choice
<1%
No clear doubt
11%
Why durabilityhow much likelier
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.