All sessions
s-3355
Simulated shopperOct 29, 2026, 6:15 PM UTC · mobile · organic · Talus Trail Runner · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 241sViewed Talus TrailViewed a product pageNo clear doubt 32%
- 31m 14sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
- 41m 30sExpanded specs · Talus TrailExpanded technical specsSuitability 44%
- 51m 42sBrowsed catalogBrowsed the catalogNo clear doubt 66%
- 61m 50sExpanded materials · Talus TrailExpanded materialsNo clear doubt 60%
- 72m 19sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 68%
- 82m 29sOpened reviews · Talus TrailOpened reviewsSuitability 89%
- 92m 46sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 103m 21sViewed Cairn MidViewed a product page · Switched to a similar productSuitability 99%
- 113m 25sSearch “merino”Searched the catalogSuitability 98%
- 3m 33sLeft the store
Final guess
Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
- Filtered reviews by performance73.8×
- Expanded technical specs ×26.9×
- Opened reviews1.7×
- Expanded materials1.5×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.