Synthetic data
All sessions

s-3356

Simulated shopper

Oct 26, 2026, 9:38 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 9 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Cairn MidViewed a product pageFit 27%
  2. 253sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 24sViewed Cairn LowViewed a product page · Switched to a similar productChoice 67%
  4. 41m 44sImage 2 · Cairn LowViewed a product imageChoice 53%
  5. 52m 04sOpened reviews · Cairn LowOpened reviewsChoice 57%
  6. 62m 25sImage 3 · Cairn LowViewed a product imageNo clear doubt 43%
  7. 73m 00sOpened reviews · Cairn LowOpened reviewsChoice 31%
  8. 83m 27sAdded to cart · Cairn LowAdded to cartChoice 31%
  9. 3m 38sLeft the store

Final guess

Choice31%
Fit
25%
Suitability
10%
Durability
2%
Value
2%
Delivery
<1%
Choice
31%
No clear doubt
29%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.