Synthetic data
All sessions

s-3357

Simulated shopper

Oct 24, 2026, 1:58 AM UTC · desktop · paid social · Squall Pro 3L Shell · 19 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Squall ProViewed a product pageValue 34%
  3. 354sAdded to cart · Squall ProAdded to cartValue 34%
  4. 41m 30sViewed cartViewed cart (saw shipping cost)Value 73%
  5. 51m 57sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 99%
  6. 62m 06sAdded to cart · Squall ProAdded to cartValue 99%
  7. 72m 28sViewed cartViewed cart (saw shipping cost)Value 99%
  8. 82m 47sRemoved from cart · Squall ProRemoved from cartValue >99%
  9. 93m 24sAdded to cart · Squall ProAdded to cartValue >99%
  10. 103m 44sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 54sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 124m 11sImage 1 · Squall ProViewed a product imageValue >99%
  13. 134m 30sSize M · Squall ProSelected a sizeValue >99%
  14. 145m 09sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 30sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 165m 45sImage 2 · Squall ProViewed a product imageValue >99%
  17. 176m 17sCompare + Squall ProAdded a product to compareValue >99%
  18. 186m 45sCompare + Squall 2.5LAdded a product to compareValue >99%
  19. 7m 00sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Removed from cart46.2×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.