Synthetic data
All sessions

s-3358

Simulated shopper

Oct 26, 2026, 3:56 AM UTC · desktop · organic · Emberline 20°F Down Bag · 9 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 226sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 358sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 41m 07sImage 1 · Emberline 20°FViewed a product imageSuitability 35%
  5. 51m 45sExpanded specs · Emberline 20°FExpanded technical specsSuitability 76%
  6. 62m 14sOpened reviews · Emberline 20°FOpened reviewsSuitability 89%
  7. 72m 46sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 83m 15sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  9. 3m 21sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.