Synthetic data
All sessions

s-3360

Simulated shopper

Oct 30, 2026, 11:02 PM UTC · desktop · search ads · Emberline 20°F Down Bag · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 224sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 351sExpanded specs · Emberline 20°FExpanded technical specsSuitability 84%
  4. 41m 04sSize Long · to 6 ft 6 in · Emberline 20°FSelected a size→ the store shows Built-For Answer hereSuitability 64%
  5. 1m 33sLeft the store

Final guess

Suitability64%
Fit
25%
Suitability
64%
Durability
1%
Value
2%
Delivery
2%
Choice
1%
No clear doubt
6%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.