Synthetic data
All sessions

s-3361

Simulated shopper

Oct 27, 2026, 8:10 AM UTC · desktop · email · Squall 2.5L Rain Shell · 18 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 36%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 246sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 350sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 28sSorted: price ascSorted by lowest priceValue 59%
  5. 51m 59sBrowsed catalogBrowsed the catalogValue 51%
  6. 62m 06sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 80%
  7. 72m 09sOpened reviews · Squall 2.5LOpened reviewsValue 91%
  8. 82m 12sReviews filtered: valueFiltered reviews by valueValue 99%
  9. 92m 32sBrowsed catalogBrowsed the catalogValue 99%
  10. 103m 12sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 31sBrowsed catalogBrowsed the catalogValue >99%
  12. 123m 50sSorted: price ascSorted by lowest priceValue >99%
  13. 134m 23sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  14. 144m 41sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 155m 04sAdded to cart · Squall 2.5LAdded to cartValue >99%
  16. 165m 18sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 39sCheckout startedStarted checkoutValue >99%
  18. 6m 09sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×48.4×
  • Filtered reviews by value ×218.9×
  • Browsed the catalog ×51.4×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.